Connect WhatsApp to Facebook Page
1. Log in to business.facebook.com 2. Go to "Settings" > "WhatsApp Accounts" 3. Click "Add WhatsApp Account" 4. Select your WhatsApp Business number 5. Confirm connection Log in to…
- Log in to business.facebook.com
- Go to "Settings" > "WhatsApp Accounts"
- Click "Add WhatsApp Account"
- Select your WhatsApp Business number
- Confirm connection
Create Click-to-WhatsApp Ad
Step 1: Enter Ads Manager
Log in to Facebook Ads Manager and click "Create".
Step 2: Select Ad Objective
- Recommended: "Messages" — directly optimizes WhatsApp conversations
- Other options: "Engagement" for new customer inquiries, "Lead Generation" for collecting data
Step 3: Set Up Ad Set
- Messaging app: Select "WhatsApp"
- Message destination: Select your WhatsApp Business number
- Audience: Based on your target customers
- Placements: Automatic or Facebook + Instagram
- Budget: Based on your budget
Step 4: Design Ad Creative
Choose from single image, carousel, or video format.
Ad copy suggestions:
- "WhatsApp us now for exclusive offers"
- "Questions? Click to WhatsApp directly"
- "Limited time offer! WhatsApp us for details"
Step 5: Set Welcome Message
Set up a greeting and quick reply buttons, for example:
"Hi! Thanks for your interest! I'm [Name], happy to help. What would you like to know?"
Quick replies: "Course Info" | "Price Inquiry" | "Book Trial"
Step 6: Publish
Check all settings, click "Publish", wait for Meta review (usually within 24 hours).
ChatDaddy Automation Setup
Auto-Reply
- Log in to ChatDaddy dashboard
- Go to "Automation" > "Flows"
- Create new flow
- Set trigger: "New Conversation"
- Set reply content
Tags
Automatically add tags to CTWA customers:
- CTWA — Identify ad source
- New Customer — Identify status
- Follow Up — Remind sales team
Notifications
Notify your sales team when new CTWA conversations arrive via email, WhatsApp group, or ChatDaddy App push notifications.
Tracking and Optimization
Key Metrics
| Metric | Target |
|---|---|
| CPC (cost per click) | < USD 1 |
| CPM (cost per 1,000 impressions) | < USD 10 |
| Conversation start rate | > 50% |
| Reply rate | > 80% |
| Conversion rate | > 10% |
Optimization Tips
- CPC too high? Optimize audience targeting, test different creatives
- Low conversation start rate? Optimize welcome message, simplify flow
- Low reply rate? Speed up response time, optimize auto-reply
- Low conversion rate? Optimize sales scripts, improve offers
QR Code Alternative
If you don't want to run ads, QR codes can achieve similar results:
- Log in to ChatDaddy dashboard
- Go to "Tools" > "QR Code Generator"
- Enter preset message
- Generate and download QR code
Use cases: Store posters, business cards, product packaging, events