WhatsApp Co-existence
Why Use CTWA?
- Reduce ban risk — Customer initiates the conversation, not seen as spam - Reduce message costs — 24-hour free conversation window after customer clicks - Increase conversion rate…
Updated Apr 15, 2026
- Reduce ban risk — Customer initiates the conversation, not seen as spam
- Reduce message costs — 24-hour free conversation window after customer clicks
- Increase conversion rate — Customers already showed interest by clicking
- Better customer quality — Proactive inquiries are more valuable than passive recipients
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